(Reuters) - The chain's ads have not taken off with customers since the
death of founder and pitchman Dave Thomas in 2002.
In the new ad, tree-kicking people are interrupted by the
man wearing a red pigtailed wig -- recalling the hairdo of the
young girl in Wendy's logo. The nonconformist cries out for a
"hot juicy burger" instead of one made from frozen beef,
rousing the crowd from its stupor.
Read more at Reuters.com Business News
death of founder and pitchman Dave Thomas in 2002.
In the new ad, tree-kicking people are interrupted by the
man wearing a red pigtailed wig -- recalling the hairdo of the
young girl in Wendy's logo. The nonconformist cries out for a
"hot juicy burger" instead of one made from frozen beef,
rousing the crowd from its stupor.
Read more at Reuters.com Business News
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