Friday, July 20, 2007

Wendy's red-wig ads a hit with young customers

(Reuters) - The chain's ads have not taken off with customers since the
death of founder and pitchman Dave Thomas in 2002.




In the new ad, tree-kicking people are interrupted by the
man wearing a red pigtailed wig -- recalling the hairdo of the
young girl in Wendy's logo. The nonconformist cries out for a
"hot juicy burger" instead of one made from frozen beef,
rousing the crowd from its stupor.


Read more at Reuters.com Business News

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